Applied Economics Journal

Applied Economics Journal

ISSN 0858-9291

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  • AEJ highlights the applications of concepts and theories to issues in micro- and macroeconomics
  • Double-blind peer review
  • Two issues a year (Jun, Dec)
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Vol. 20 No. 2
Vol. 20 No. 2
Technological Migration: The Case of Thai Digital Terrestrial Television

Ratidanai Hoonsawat

This study analyzes the business strategies of entrepreneurs during a technological transition. The particular technological transition is the switch from analogue to digital TV in Thailand. The estimated net present values of the broadcasting operatorsí net profit over a 15-year license period indicate that a long transition period reduces the benefit from upgrading to a better technology. The incumbents would like to join the technological migration from day one. The faster the transition process, the higher the new platform is worth in present value. The government should terminate the old platform as soon as possible and stimulate a rapid transition.

Keywords:   Technological migration, digital television, net present value JEL Classification: M21, M38, O33

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Faculty of Economics Kasetsart University :  Center for Applied Economic Research (CAER) :  Other Journals :  Thai-Journal Citation Index Centre (TCI) (TCI)

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Kasersart University Journal of Economics
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