Seasonality of Tourism in Chiang Mai Province (in Thai)
Akarapong Untong and Mingsarn Kaosa-ard
This paper investigates the seasonality and seasonal concentration of domestic and international tourists arrivals at accommodation establishments during 1992-2007 in Chiang Mai. The study applies
X-12-ARIMA and Gini coefficient to evaluate the influence of seasonality and seasonal concentration. The results show that the tourist season in Chiang Mai was 9 months, longer than is commonly believed, i.e. only 4-6 months. The low season was in May, June and September. The proportional changes in the number of tourists in low and high seasons were close. This indicates that the seasonal variation had no effect on the changes in the number of tourists. The Thai tourists caused a higher seasonal concentration than the foreign tourists. However, the diversification of tourism patterns of both Thai and foreign tourists reduced the seasonal effects. Increasing the market share of foreign tourists would reduce the seasonal concentration. Promoting various activities and developing new tourism markets in the low season would increase the potential of the sector.
Keywords: tourism, seasonality, Gini coefficient, accommodation, Chiang Mai Province
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