Do Parents Benefit from School Health Risk Reduction?
The choice experiment method was applied to determine parentís preferences and monetary
values of risk reductions on three related health issues in school, lead contamination in
school drinking water, diarrhea from food contamination, and accident from outdoor playground.
Data were obtained from face-to-face interview of 672 respondents in three regions of
Thailand. Lead contamination is the greatest concern among parents as reflected by the
largest coefficients of risk reduction levels and the highest amount of monetary values elicited
from parentís preferences. The other two issues are considered of equal importance. However,
parents seem insensitive to the changes of risk reductions of these two issues revealing
the scope insensitivity. Given the scope insensitivity, choice experiment may be seen as a
promising method to determine preferences and monetary values of health related issues
that have no appropriate or precise financial proxy available.
Keywords: Non-market valuation, safety in school, health risk reduction JEL Classification: D61, I10, I31
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