Operational Efffiiciency and Technology Gap Ratio of Hotels under Different Environments (in Thai)
This paper applied data envelopment analysis with slacks-based measure and metafrontier
analysis to assess the operational efficiencies and technology gap ratios of the resorts and
boutique hotels of Thailandís hotel chain in Chiang Mai and Phuket. Data were from 14 hotels
in Chiang Mai and 34 hotels in Phuket. It was found that hotels belonging to each type, in
Chiang Mai and Phuket, had no difference in efficiencies but had different technology gap
ratios; the environment caused the differences. Environment is associated with location.
These differences prompted the hotels to apply diverse innovations in their operations.
Hotels in Phuket had a higher operational technology than those in Chiang Mai. Increasing the
efficiency of room occupancy and enhancing labor productivity would improve efficiency
more than reducing operational cost. The findings suggest that approaches to promote
the efficiency of a hotelís operation should vary in accordance to environment. The hotels
would also do well to develop and share innovations in operation based on their environment.
Keywords: Hotel, operational efficiency, technology gap ratio, metafrontier, slacks-based measure JEL Classification: C14, C60, D24, L83
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