Production and Marketing of Bencharong Handicraft by Cooperative Women Groups: A Case Study of Bangtorad Cooperative Women Groups
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The objectives were to study 1) the marketing of Bencharong Handicraft of women cooperative groups; 2) behavior of buying Bencharong handicraft, and 3) the relation between consumers’ behavior and individual factors. From the results of production research, there were 3 kinds of product groups, namely, the muk type, the coated top layer color type and the bulging gold type. The marketing research, found that products were distributed by the retail and the wholesale. The cost-profit analysis found that the small tea ware-set made the highest profit. The consumers’ behavior showed that most
of the sample used to buy Bencharong handicraft approximately 201-400 Bath as souvenir purpose. The purpose of purchasing related to education, occupation and income. Number of purchases related to sex, occupation and income.
Keywords: Bencharong Handicraft, Production and Marketing
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