Business Research with the I-SIMS Database (in English)
Pattaragit Netiniyom
Data is one of the most important components of business research. However, under the circumstances of new technology, the development of electronic databases encourages the researchers to spend more time on their theory and model developments, rather than in data collection. Two major research data criteria, reliability and validity, always require the researcher’s attention. The I-SIMS is the electronic database of the Thai listed company that is designed and prepared by the Stock Exchange of Thailand. Nevertheless, an electronic database has some points that the users need to consider when operating. This paper presents the definition and basic concepts of business research, impacts of the data to business research; validity and reliability notion, the definition of electronic database, the I-SIMS database profiles and the effect of the I-SIMS database on reliability and validity concept.
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